Who We Are
We're proud to have raised the largest pre-seed funding for direct-to-consumer brands in Australia, a total of $850,000, backed by a group of serial entrepreneurs and venture investors who share our common goal: to build sustainable consumer brands that positively impact people's lives. This funding gives us the leverage to refine all touchpoints of our offering, from product development to customer experience.
As part of our mission, we're thrilled to introduce Fabulous Moi, our first sub-brand specialising in premium and science-backed dietary supplements that promote better health and wellbeing. Join us on our mission to create a better world through sustainable consumer goods, starting with Fabulous Moi. Choose our premium supplements to support your health and the planet, all while enjoying the benefits of science-backed ingredients.
Why We Are Different
Sustainability is at the heart of our business; we strive to create innovative products that are not only functional but also use minimal energy and water. We also like to collaborate with and invest in leading carbon-neutral projects to offset the carbon footprint of our products during the manufacturing and delivery process.
To ensure that every product you buy is safe and effective, we've made a pledge to only use premium quality ingredients in our science-backed formulations.
The Best of Moi concept is born
Fabulous Moi Daily Super Shot is formulated
$850,000 is raised, backed by investors
First batch of Fabulous Moi Daily Super Shot is produced
Official release of Fabulous Moi Daily Super Shot